Kuutar – Women’s health & longevity app
A concept app focusing on PMS, PMDD and hormonal balance, combining ICF data, lifestyle coaching and accessibility-first design. Calm, non-judgmental, and designed for people who are exhausted by “optimize your productivity” apps.
Role
Concept, UX thinking, product direction
Stack
Figma, UX flows, Notion, research
Status
Ongoing side project
Screens & visuals
What I focused on
Kuutar started from my own interest in women’s health and nervous system–friendly routines. The goal is to build something that feels calm, kind and understandable also for users who are not “tech people”.
I mapped out user journeys, experimented with visual identity, and defined how to integrate ICF-based data with daily tracking in a way that doesn’t overwhelm the user.
What I actually did
- Explored data structures combining cycle data, symptoms, functioning and routines.
- Sketched flows for onboarding, “bad day” modes and daily check-ins with low cognitive load.
- Experimented with a warm, grown-up visual identity that avoids both clinical coldness and pink-washing.